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Blackbook365 might be best described as Match.com meets The Sartorialist meets Gilt Groupe meets a group of Yentas.
Its bespoke online dating with a side of highbrow editorial. Simple, innovative and filling a need in society. The founder, whos big in the New York City fashion scene and wants to remain anonymous for the time being, is herself married. But she got the idea for the company after chatting with a friend who kept having really disappointing online dating experiences. They realized that the problem with online dating now is that there are so many guys on these sites that sorting through them all to find a decent one was almost a fulltime job. Since the women who rely on online dating the most seem to be the career-focused ones who have intense fulltime jobs, this is quite a dilemma.
Focus groups confirmed that, yes, it would be really cool if there were a way to cut through all the clutter and help women find just one really great guy.
Turns out its pretty hard for a woman to find a man who is successful, handsome, charming and most importantly commitment-oriented (no kidding!). I dont mean to be all on my feminist high horse. Im sure there is an equivalent problem for guys and Blackbook365 takes that into consideration.
They will start featuring women in early 2012. And while the company launched in NYC, they have big plans to roll out in 26 cities next year. Dallas and Chicago are coming next and San Francisco and Los Angeles will follow soon after. So how exactly does it work?
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Found At: (articles on online dating) http://www.yourvegasmusic.com/category/relationships/
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